{"id":23806,"date":"2025-08-13T12:08:58","date_gmt":"2025-08-13T10:08:58","guid":{"rendered":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-13\/tbwa-zuerich-inszeniert-mcdonalds-coca-cola-glaeser-als-hypebeast-drop\/"},"modified":"2025-08-13T12:08:58","modified_gmt":"2025-08-13T10:08:58","slug":"tbwa-zuerich-inszeniert-mcdonalds-coca-cola-glaeser-als-hypebeast-drop","status":"publish","type":"post","link":"https:\/\/autoeditor.fachbau.ch\/de\/kreativity\/2025-08-13\/tbwa-zuerich-inszeniert-mcdonalds-coca-cola-glaeser-als-hypebeast-drop\/","title":{"rendered":"TBWA Z\u00fcrich inszeniert McDonald&#8217;s Coca-Cola-Gl\u00e4ser als Hypebeast-Drop"},"content":{"rendered":"<figure><img src='https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-06-12-um-12.16.20-11-scaled.png' alt='McDonald's Coca-Cola Kampagne'><figcaption>McDonald&#8217;s und Coca-Cola zelebrieren die R\u00fcckkehr der Kultgl\u00e4ser mit einer speziellen Kampagne. Bild: zvg<\/figcaption><\/figure>\n<p>Wie vor dem Release eines Kultprodukts \u00fcblich, startete die Kampagne auf Social Media mit einem Camp out von Influencer:innen in den McDonald&#8217;s Stores. Die \u00dcbernachtungsaktion wurde dabei komfortabler gestaltet als bei \u00fcblichen Produktlaunches \u2013 die Teilnehmenden wurden mit McDonald&#8217;s gebrandeten Pyjamas, Bettw\u00e4sche und Schlafmasken ausgestattet.<\/p>\n<p>Die Aktion wurde in drei Filmen f\u00fcr TV und Online weitererz\u00e4hlt. Unter der Regie von Andrea Jade Colomb entstanden Spots im Stil britischer Comedy, die verschiedene schr\u00e4ge Hintergrundgeschichten von Gl\u00e4ser-Sammler:innen bei ihrer \u00dcbernachtung vor dem Restaurant erz\u00e4hlen.<\/p>\n<p><iframe loading=\"lazy\" title=\"McDonald&#039;s \u2013 Coca-Cola\u2122 Colab \u2013 Wildlife\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/3GpRGgvF1EM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Verantwortlich bei McDonald&#8217;s Schweiz sind Kat Howcroft (Chief Marketing Officer), Audrey Parance (Customer Engagement &#038; Digital Manager), Sandrine de Cerjat (Senior Consultant Customer Engagement) und Brenda Henry (Digital Marketing Consultant). Bei TBWA Z\u00fcrich zeichnen Manuel Wenzel, Sabrina Brandenburger, Mark Taylor, Davide Schenker, Jil Pettenhofer und Gvozden Milosevic f\u00fcr die Kreation verantwortlich. Die Produktion erfolgte durch Markenfilm AG unter der Leitung von Joel Scheidegger, f\u00fcr die CGI-Produktion zeichnet Sucuk und Bratwurst GmbH verantwortlich.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s und Coca-Cola feiern das Comeback der ikonischen Coca-Cola Gl\u00e4ser. TBWA Z\u00fcrich setzt die Kampagne als Hypebeast-Drop um und l\u00e4sst Influencer:innen in den McDonald&#8217;s Stores \u00fcbernachten.<\/p>\n","protected":false},"author":3231,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[2596],"tags":[],"class_list":["post-23806","post","type-post","status-publish","format-standard","hentry","category-kreativity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TBWA Z\u00fcrich inszeniert McDonald&#039;s Coca-Cola-Gl\u00e4ser als Hypebeast-Drop - autoeditor.fachbau.ch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-13\/tbwa-zuerich-inszeniert-mcdonalds-coca-cola-glaeser-als-hypebeast-drop\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TBWA Z\u00fcrich inszeniert McDonald&#039;s Coca-Cola-Gl\u00e4ser als Hypebeast-Drop - autoeditor.fachbau.ch\" \/>\n<meta property=\"og:description\" content=\"McDonald&#039;s und Coca-Cola feiern das Comeback der ikonischen Coca-Cola Gl\u00e4ser. 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