{"id":23888,"date":"2025-08-15T17:05:06","date_gmt":"2025-08-15T15:05:06","guid":{"rendered":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-15\/tbwa-zuerich-inszeniert-coca-cola-glaeser-launch-bei-mcdonalds-als-hypebeast-event\/"},"modified":"2025-08-15T17:05:06","modified_gmt":"2025-08-15T15:05:06","slug":"tbwa-zuerich-inszeniert-coca-cola-glaeser-launch-bei-mcdonalds-als-hypebeast-event","status":"publish","type":"post","link":"https:\/\/autoeditor.fachbau.ch\/de\/kreativity\/2025-08-15\/tbwa-zuerich-inszeniert-coca-cola-glaeser-launch-bei-mcdonalds-als-hypebeast-event\/","title":{"rendered":"TBWA Z\u00fcrich inszeniert Coca-Cola-Gl\u00e4ser-Launch bei McDonald&#8217;s als Hypebeast-Event"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-06-12-um-12.16.20-2-1-scaled.png\" alt=\"McDonald's Coca-Cola Gl\u00e4ser Kampagne\"><\/figure>\n<p>Wie beim Release eines begehrten Kultprodukts \u00fcblich, startete die Kampagne auf Social Media mit einem besonderen Twist: Influencer:innen campierten in McDonald&#8217;s Restaurants &#8211; allerdings deutlich komfortabler als bei \u00fcblichen Drop-Events. Ausgestattet mit McDonald&#8217;s gebrandeten Pyjamas, Bettw\u00e4sche und Schlafmasken, kreierten sie bereits im Vorfeld der ATL-Kampagne einen Hype um die beliebten Sammlerst\u00fccke.<\/p>\n<p>Die \u00dcbernachtungsaktion wurde in drei Filmen f\u00fcr TV und Online weitererz\u00e4hlt. Unter der Regie von Andrea Jade Colomb entstanden Spots mit britischem Comedy-Flair, die die skurrilen Hintergrundgeschichten verschiedener Gl\u00e4ser-Sammler:innen w\u00e4hrend ihrer \u00dcbernachtung vor dem Restaurant dokumentieren.<\/p>\n<p><iframe loading=\"lazy\" title=\"McDonald&#039;s \u2013 Coca-Cola\u2122 Colab \u2013 Wildlife\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/3GpRGgvF1EM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Die Kampagne spielt gekonnt mit dem Ph\u00e4nomen der Produktdrops aus der Sneaker- und Streetwear-Szene und \u00fcbertr\u00e4gt diese Mechanik auf die limitierte Glaskollektion. Die klare Botschaft: Wer den Drop verpasst, hat definitiv zu lange geschlafen.<\/p>\n<p>Verantwortlich bei McDonald&#8217;s Schweiz waren Kat Howcroft (Chief Marketing Officer), Audrey Parance (Customer Engagement &#038; Digital Manager), Sandrine de Cerjat (Senior Consultant Customer Engagement) und Brenda Henry (Digital Marketing Consultant). Die kreative Umsetzung lag bei TBWA Z\u00fcrich in den H\u00e4nden eines Teams um Manuel Wenzel, Sabrina Brandenburger, Mark Taylor, Davide Schenker, Jil Pettenhofer und Gvozden Milosevic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s und Coca-Cola feiern das Comeback der ikonischen Coca-Cola Gl\u00e4ser mit einer ungew\u00f6hnlichen Kampagne. TBWA Z\u00fcrich setzt dabei auf das Format eines Hypebeast-Drops und l\u00e4sst Influencer:innen in McDonald&#8217;s Restaurants \u00fcbernachten.<\/p>\n","protected":false},"author":3231,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[2596],"tags":[],"class_list":["post-23888","post","type-post","status-publish","format-standard","hentry","category-kreativity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TBWA Z\u00fcrich inszeniert Coca-Cola-Gl\u00e4ser-Launch bei McDonald&#039;s als Hypebeast-Event - autoeditor.fachbau.ch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-15\/tbwa-zuerich-inszeniert-coca-cola-glaeser-launch-bei-mcdonalds-als-hypebeast-event\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TBWA Z\u00fcrich inszeniert Coca-Cola-Gl\u00e4ser-Launch bei McDonald&#039;s als Hypebeast-Event - autoeditor.fachbau.ch\" \/>\n<meta property=\"og:description\" content=\"McDonald&#039;s und Coca-Cola feiern das Comeback der ikonischen Coca-Cola Gl\u00e4ser mit einer ungew\u00f6hnlichen Kampagne. 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