{"id":23994,"date":"2025-08-17T14:05:42","date_gmt":"2025-08-17T12:05:42","guid":{"rendered":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-17\/coca-cola-glaeser-bei-mcdonalds-tbwa-inszeniert-hypebeast-drop\/"},"modified":"2025-08-17T14:05:42","modified_gmt":"2025-08-17T12:05:42","slug":"coca-cola-glaeser-bei-mcdonalds-tbwa-inszeniert-hypebeast-drop","status":"publish","type":"post","link":"https:\/\/autoeditor.fachbau.ch\/de\/kreativity\/2025-08-17\/coca-cola-glaeser-bei-mcdonalds-tbwa-inszeniert-hypebeast-drop\/","title":{"rendered":"Coca-Cola Gl\u00e4ser bei McDonald&#8217;s: TBWA inszeniert Hypebeast-Drop"},"content":{"rendered":"<figure><img src='https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-06-12-um-12.16.20-3-1-scaled.png' alt='McDonald's Coca-Cola Gl\u00e4ser Kampagne'><figcaption>McDonald&#8217;s und Coca-Cola lancieren gemeinsam die Comeback-Kampagne f\u00fcr die beliebten Sammlergl\u00e4ser. (Bild: zvg)<\/figcaption><\/figure>\n<p>Die Neuauflage der beliebten Coca-Cola Gl\u00e4ser bei McDonald&#8217;s wird mit einer originellen Kampagne begleitet. TBWA Z\u00fcrich setzt dabei auf das Format eines Hypebeast-Drops, wie man es sonst von limitierten Sneaker- oder Modelaunches kennt.<\/p>\n<p>Die Kampagne startete auf Social Media mit einem aussergew\u00f6hnlichen Event: Influencer:innen campierten in McDonald&#8217;s Restaurants &#8211; allerdings deutlich komfortabler als bei \u00fcblichen Drop-Events. Ausgestattet mit McDonald&#8217;s gebrandeten Pyjamas, Bettw\u00e4sche und Schlafmasken, kreierten sie bereits im Vorfeld der ATL-Kampagne eine besondere Atmosph\u00e4re rund um die Sammlerst\u00fccke.<\/p>\n<p>Regisseurin Andrea Jade Colomb setzte die Camp-out-Szenen in drei Filmen f\u00fcr TV und Online um. Mit britischem Humor erz\u00e4hlt sie die verschiedenen Hintergrundgeschichten der Gl\u00e4ser-Sammler:innen, die ihre Nacht vor dem Restaurant verbringen.<\/p>\n<p><iframe loading=\"lazy\" title=\"McDonald&#039;s \u2013 Coca-Cola\u2122 Colab \u2013 Wildlife\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/3GpRGgvF1EM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Verantwortlich bei McDonald&#8217;s Schweiz sind Kat Howcroft (Chief Marketing Officer), Audrey Parance (Customer Engagement &#038; Digital Manager), Sandrine de Cerjat (Senior Consultant Customer Engagement) und Brenda Henry (Digital Marketing Consultant). Bei TBWA Z\u00fcrich zeichnen Manuel Wenzel, Sabrina Brandenburger, Mark Taylor, Davide Schenker, Jil Pettenhofer und Gvozden Milosevic f\u00fcr die Kreation verantwortlich. Die Mediaplanung liegt bei OMD Switzerland.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s und Coca-Cola zelebrieren die R\u00fcckkehr der kultigen Coca-Cola Gl\u00e4ser mit einer aussergew\u00f6hnlichen Kampagne. TBWA Z\u00fcrich setzt dabei auf einen innovativen Hypebeast-Ansatz und l\u00e4sst Influencer:innen in McDonald&#8217;s Restaurants \u00fcbernachten.<\/p>\n","protected":false},"author":3231,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[2596],"tags":[],"class_list":["post-23994","post","type-post","status-publish","format-standard","hentry","category-kreativity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola Gl\u00e4ser bei McDonald&#039;s: TBWA inszeniert Hypebeast-Drop - autoeditor.fachbau.ch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-17\/coca-cola-glaeser-bei-mcdonalds-tbwa-inszeniert-hypebeast-drop\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola Gl\u00e4ser bei McDonald&#039;s: TBWA inszeniert Hypebeast-Drop - autoeditor.fachbau.ch\" \/>\n<meta property=\"og:description\" content=\"McDonald&#039;s und Coca-Cola zelebrieren die R\u00fcckkehr der kultigen Coca-Cola Gl\u00e4ser mit einer aussergew\u00f6hnlichen Kampagne. 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