{"id":24143,"date":"2025-08-21T22:06:32","date_gmt":"2025-08-21T20:06:32","guid":{"rendered":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-21\/angela-bruderer-schlove-bringt-neue-emotionen-in-die-bettwaesche\/"},"modified":"2025-08-21T22:06:32","modified_gmt":"2025-08-21T20:06:32","slug":"angela-bruderer-schlove-bringt-neue-emotionen-in-die-bettwaesche","status":"publish","type":"post","link":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-21\/angela-bruderer-schlove-bringt-neue-emotionen-in-die-bettwaesche\/","title":{"rendered":"Angela Bruderer: \u00abSchlove\u00bb bringt neue Emotionen in die Bettw\u00e4sche"},"content":{"rendered":"<figure><img src='https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/08\/AB_Plakat_F12-4-scaled.jpg' alt='Angela Bruderer Kampagnenbild'><figcaption>Die neue Kampagne von Angela Bruderer verbindet Schlaf mit Liebe. Bild: zvg<\/figcaption><\/figure>\n<p>Das Winterthurer Unternehmen Angela Bruderer setzt bei der Vermarktung seiner Bettw\u00e4sche-Kollektion auf eine emotionale Neupositionierung. Die von Family entwickelte Kampagne verbindet dabei zwei zentrale Elemente: Schlaf und Liebe. <\/p>\n<p>Im Zentrum der Kommunikation steht der Begriff \u00abSchlove\u00bb \u2013 ein eigens kreierter Neologismus, der diese Verbindung auch sprachlich zum Ausdruck bringt. Die Headlines der Kampagne basieren auf bekannten Songtiteln und schaffen so zus\u00e4tzliche emotionale Ankn\u00fcpfungspunkte.<\/p>\n<p>\u00abSchlove steht f\u00fcr die Liebe zum Schlaf. Dieses Gef\u00fchl m\u00f6chten wir an unsere Kundinnen und Kunden weitergeben \u2013 mit Produkten, die nicht nur erholsame N\u00e4chte, sondern auch Geborgenheit und Freude am Schlaf schenken\u00bb, erkl\u00e4rt Regina Ellmann, Head of Marketing &#038; eCommerce bei Angela Bruderer.<\/p>\n<p>Die crossmediale Kampagne ist seit dem 18. August 2025 in der gesamten Deutschschweiz zu sehen. Die Umsetzung erfolgt \u00fcber verschiedene Kan\u00e4le: TV, Radio, OOH und DOOH sowie diverse Online-Kan\u00e4le inklusive Social Media.<\/p>\n<p>Verantwortlich bei Angela Bruderer zeichnen Regina Ellmann (Head of Marketing &#038; E-Commerce), Ulrich Dreher (CEO), Angelina Sturm (Performance Marketing Managerin) und Anife Bajrami (Communications &#038; Brand Manager). Auf Agenturseite wurde die Kampagne von Tabea Mader, Alexandra Niggeler, Jan Walser, Tobias Peters, Severin Binkert und Marc Amb\u00fchl betreut. F\u00fcr die Mediaplanung war Mareike Hofer verantwortlich. Die Produktion erfolgte durch Polarwind, die Fotografie stammt von Fabian Weber und die Musik von De Falcon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Family entwickelt f\u00fcr das Winterthurer Unternehmen Angela Bruderer eine kreative Kampagne rund um Schlaf und Liebe. Mit dem eigens kreierten Begriff \u00abSchlove\u00bb wird das Thema Bettw\u00e4sche emotional neu aufgeladen.<\/p>\n","protected":false},"author":3231,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-24143","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Angela Bruderer: \u00abSchlove\u00bb bringt neue Emotionen in die Bettw\u00e4sche - autoeditor.fachbau.ch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-21\/angela-bruderer-schlove-bringt-neue-emotionen-in-die-bettwaesche\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angela Bruderer: \u00abSchlove\u00bb bringt neue Emotionen in die Bettw\u00e4sche - autoeditor.fachbau.ch\" \/>\n<meta property=\"og:description\" content=\"Family entwickelt f\u00fcr das Winterthurer Unternehmen Angela Bruderer eine kreative Kampagne rund um Schlaf und Liebe. 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