{"id":24159,"date":"2025-08-22T07:10:00","date_gmt":"2025-08-22T05:10:00","guid":{"rendered":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-22\/tbwa-zuerich-inszeniert-camp-out-fuer-mcdonalds-coca-cola-glaeser\/"},"modified":"2025-08-22T07:10:00","modified_gmt":"2025-08-22T05:10:00","slug":"tbwa-zuerich-inszeniert-camp-out-fuer-mcdonalds-coca-cola-glaeser","status":"publish","type":"post","link":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-22\/tbwa-zuerich-inszeniert-camp-out-fuer-mcdonalds-coca-cola-glaeser\/","title":{"rendered":"TBWA Z\u00fcrich inszeniert Camp-out f\u00fcr McDonald&#8217;s Coca-Cola Gl\u00e4ser"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-06-12-um-12.16.20-3-2-scaled.png\" alt=\"McDonald's Coca-Cola Gl\u00e4ser Kampagne\"><figcaption>TBWA Z\u00fcrich inszeniert die R\u00fcckkehr der ikonischen Coca-Cola Gl\u00e4ser bei McDonald&#8217;s. Bild: zvg<\/figcaption><\/figure>\n<p>TBWA Z\u00fcrich hat f\u00fcr die R\u00fcckkehr der beliebten Coca-Cola Gl\u00e4ser bei McDonald&#8217;s eine aussergew\u00f6hnliche Kampagne entwickelt. Die Agentur orientierte sich dabei an der Sneaker- und Streetwear-Kultur, wo Fans vor limitierten Produktlaunches vor den Gesch\u00e4ften campieren.<\/p>\n<p>Die Kampagne startete mit einem besonderen Twist auf Social Media: Influencer:innen \u00fcbernachteten in McDonald&#8217;s Restaurants \u2013 allerdings deutlich komfortabler als bei \u00fcblichen Camp-outs. Ausgestattet mit McDonald&#8217;s-gebrandeten Pyjamas, Bettw\u00e4sche und Schlafmasken kreierten sie einen viralen Moment f\u00fcr die Marke.<\/p>\n<p><iframe loading=\"lazy\" title=\"McDonald&#039;s \u2013 Coca-Cola\u2122 Colab \u2013 Wildlife\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/3GpRGgvF1EM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Die britische Regisseurin Andrea Jade Colomb setzte die Geschichte der verschiedenen Gl\u00e4ser-Sammler:innen in drei Filmen f\u00fcr TV und Online um. Mit britischem Humor erz\u00e4hlt sie die ungew\u00f6hnlichen Hintergrundgeschichten der Fans, die vor den McDonald&#8217;s Restaurants auf ihre Chance warten.<\/p>\n<p>Verantwortlich bei McDonald&#8217;s Schweiz zeichnen Kat Howcroft (Chief Marketing Officer), Audrey Parance (Customer Engagement &#038; Digital Manager), Sandrine de Cerjat (Senior Consultant Customer Engagement) und Brenda Henry (Digital Marketing Consultant). Auf Agenturseite f\u00fchrten bei TBWA Z\u00fcrich Manuel Wenzel, Sabrina Brandenburger, Mark Taylor, Davide Schenker, Jil Pettenhofer und Gvozden Milosevic (Kreation) sowie Marion Schwager, Maryna Pavlichkova-Meier und Jenta Stalder (Beratung) die Kampagne zum Erfolg.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s und Coca-Cola zelebrieren die R\u00fcckkehr der beliebten Coca-Cola Gl\u00e4ser mit einer kreativen Kampagne von TBWA Z\u00fcrich. Die Agentur setzt dabei auf einen innovativen Hypebeast-Drop-Ansatz und l\u00e4sst Influencer:innen in McDonald&#8217;s Restaurants \u00fcbernachten.<\/p>\n","protected":false},"author":3231,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-24159","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TBWA Z\u00fcrich inszeniert Camp-out f\u00fcr McDonald&#039;s Coca-Cola Gl\u00e4ser - autoeditor.fachbau.ch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-22\/tbwa-zuerich-inszeniert-camp-out-fuer-mcdonalds-coca-cola-glaeser\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TBWA Z\u00fcrich inszeniert Camp-out f\u00fcr McDonald&#039;s Coca-Cola Gl\u00e4ser - autoeditor.fachbau.ch\" \/>\n<meta property=\"og:description\" content=\"McDonald&#039;s und Coca-Cola zelebrieren die R\u00fcckkehr der beliebten Coca-Cola Gl\u00e4ser mit einer kreativen Kampagne von TBWA Z\u00fcrich. 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