{"id":24188,"date":"2025-08-22T11:49:58","date_gmt":"2025-08-22T09:49:58","guid":{"rendered":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-22\/mcdonalds-influencer-campieren-fuer-coca-cola-glaeser\/"},"modified":"2025-08-22T11:49:58","modified_gmt":"2025-08-22T09:49:58","slug":"mcdonalds-influencer-campieren-fuer-coca-cola-glaeser","status":"publish","type":"post","link":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-22\/mcdonalds-influencer-campieren-fuer-coca-cola-glaeser\/","title":{"rendered":"McDonald&#8217;s: Influencer campieren f\u00fcr Coca-Cola-Gl\u00e4ser"},"content":{"rendered":"<figure><img src='https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/08\/Bildschirmfoto-2025-06-12-um-12.16.20-30-scaled.png' alt='McDonald's Coca-Cola Gl\u00e4ser Kampagne'><figcaption>Die Kampagne f\u00fcr die Coca-Cola-Gl\u00e4ser bei McDonald&#8217;s wurde als Hypebeast-Drop inszeniert (Bild: zvg)<\/figcaption><\/figure>\n<p>McDonald&#8217;s und Coca-Cola zelebrieren die R\u00fcckkehr ihrer beliebten Sammlergl\u00e4ser mit einer aussergew\u00f6hnlichen Kampagne. TBWA Z\u00fcrich w\u00e4hlte daf\u00fcr einen Ansatz, der sich an der Sneaker- und Streetwear-Kultur orientiert: den Hypebeast-Drop.<\/p>\n<p>Die Kampagne startete auf Social Media mit einer besonderen Aktion: Influencer:innen \u00fcbernachteten vor McDonald&#8217;s Restaurants \u2013 ausgestattet mit McDonald&#8217;s gebrandeten Pyjamas, Bettw\u00e4sche und Schlafmasken. Diese Inszenierung sollte die Vorfreude auf die begehrten Sammlerst\u00fccke bereits im Vorfeld der ATL-Kampagne steigern.<\/p>\n<p><iframe loading=\"lazy\" title=\"McDonald&#039;s \u2013 Coca-Cola\u2122 Colab \u2013 Wildlife\" width=\"768\" height=\"432\" src=\"https:\/\/www.youtube.com\/embed\/3GpRGgvF1EM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Die Geschichte des n\u00e4chtlichen Campouts wurde in der Folge durch drei TV- und Online-Filme weitererz\u00e4hlt. Unter der Regie von Andrea Jade Colomb entstanden Spots mit britischem Humor-Einschlag, die verschiedene skurrile Hintergrundgeschichten von Gl\u00e4ser-Sammler:innen w\u00e4hrend ihrer \u00dcbernachtung vor den Restaurants erz\u00e4hlen.<\/p>\n<p>Verantwortlich bei McDonald&#8217;s Schweiz waren Kat Howcroft (Chief Marketing Officer), Audrey Parance (Customer Engagement &#038; Digital Manager), Sandrine de Cerjat (Senior Consultant Customer Engagement) und Brenda Henry (Digital Marketing Consultant). Auf Agenturseite zeichneten bei TBWA Z\u00fcrich Manuel Wenzel, Sabrina Brandenburger, Mark Taylor, Davide Schenker, Jil Pettenhofer und Gvozden Milosevic (Kreation) verantwortlich. Die Mediaplanung lag bei OMD Switzerland.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald&#8217;s und Coca-Cola feiern das Comeback der ikonischen Coca-Cola-Gl\u00e4ser mit einer ungew\u00f6hnlichen Kampagne. TBWA Z\u00fcrich inszeniert die Lancierung als Hypebeast-Drop mit n\u00e4chtlichen Influencer-Camps vor den Restaurants.<\/p>\n","protected":false},"author":3231,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-24188","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s: Influencer campieren f\u00fcr Coca-Cola-Gl\u00e4ser - autoeditor.fachbau.ch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-08-22\/mcdonalds-influencer-campieren-fuer-coca-cola-glaeser\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonald&#039;s: Influencer campieren f\u00fcr Coca-Cola-Gl\u00e4ser - autoeditor.fachbau.ch\" \/>\n<meta property=\"og:description\" content=\"McDonald&#039;s und Coca-Cola feiern das Comeback der ikonischen Coca-Cola-Gl\u00e4ser mit einer ungew\u00f6hnlichen Kampagne. 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