{"id":24908,"date":"2025-09-22T17:29:03","date_gmt":"2025-09-22T15:29:03","guid":{"rendered":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-09-22\/jeff-bringt-swype-mit-game-show-an-die-bahnhoefe\/"},"modified":"2025-09-22T17:29:03","modified_gmt":"2025-09-22T15:29:03","slug":"jeff-bringt-swype-mit-game-show-an-die-bahnhoefe","status":"publish","type":"post","link":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-09-22\/jeff-bringt-swype-mit-game-show-an-die-bahnhoefe\/","title":{"rendered":"Jeff bringt swype mit Game Show an die Bahnh\u00f6fe"},"content":{"rendered":"<figure><img src='https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/09\/Swype_MM_4.jpeg' alt='Game Show von swype' \/><\/figure>\n<p>Die Kreativagentur Jeff bringt die junge Mobilfunkmarke swype mit einer aufmerksamkeitsstarken Game Show in den \u00f6ffentlichen Raum. Die Kampagne verkn\u00fcpft physische Brand Experience mit digitaler Reichweite und positioniert swype spielerisch in der Meme- und Prank-Culture der Generation Z.<\/p>\n<p>Statt klassischer Werbung setzt Jeff auf ein interaktives Erlebnis am Hauptbahnhof Z\u00fcrich und am Bahnhof Basel SBB. \u00abMit der Game Show wagen wir bewusst etwas Ungew\u00f6hnliches\u00bb, erkl\u00e4rt Bettina Walder, swype Marketing &#038; Brand Managerin. \u00abWir wollen zeigen, dass Mobilfunk mehr sein kann als Tarifmodelle \u2013 n\u00e4mlich Spass, N\u00e4he und Interaktion.\u00bb<\/p>\n<figure><img src='https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/09\/Swype_MM_3.jpeg' alt='Teilnehmende an der swype Game Show' \/><\/figure>\n<p>Herzst\u00fcck der Aktivierung sind zwei eigens entwickelte Games: Bei \u00abSplash or Cash\u00bb beantworten Kandidatinnen und Kandidaten Quizfragen auf dem heissen Stuhl, im \u00abCash Cube\u00bb jagen sie nach swype-Noten und attraktiven Spezialpreisen wie iPhones, AirPods oder Mobile-Abos. Insgesamt winken Gewinne im Gesamtwert von \u00fcber 30&#8217;000 Franken.<\/p>\n<figure><img src='https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/09\/Swype_MM_2.jpeg' alt='Game Show Moderation' \/><\/figure>\n<p>Moderiert wird die Show von Influencer Eric (@ericwdrae), dessen Community bereits im Vorfeld via Teaser-Kampagne eingebunden wurde. F\u00fcr diese digitale Verst\u00e4rkung zeichnet die Content-Agentur TrueStory verantwortlich, die neben der Konzeption auch die Produktion verschiedener Werbemittel \u00fcbernahm: DOOH-Spots an den Bahnh\u00f6fen, Video-Performance-Ads, YouTube-Ads sowie Display-Formate.<\/p>\n<p>Die Game Show l\u00e4uft noch bis am 20. September am Hauptbahnhof Z\u00fcrich und am 26. und 27. September 2025 am Bahnhof Basel SBB.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Kreativagentur Jeff inszeniert f\u00fcr die junge Mobilfunkmarke swype eine aufmerksamkeitsstarke Game Show an den Bahnh\u00f6fen Z\u00fcrich und Basel. Passanten k\u00f6nnen live mitspielen und Preise im Gesamtwert von \u00fcber 30&#8217;000 Franken gewinnen.<\/p>\n","protected":false},"author":3231,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-24908","post","type-post","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jeff bringt swype mit Game Show an die Bahnh\u00f6fe - autoeditor.fachbau.ch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-09-22\/jeff-bringt-swype-mit-game-show-an-die-bahnhoefe\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jeff bringt swype mit Game Show an die Bahnh\u00f6fe - autoeditor.fachbau.ch\" \/>\n<meta property=\"og:description\" content=\"Die Kreativagentur Jeff inszeniert f\u00fcr die junge Mobilfunkmarke swype eine aufmerksamkeitsstarke Game Show an den Bahnh\u00f6fen Z\u00fcrich und Basel. 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