{"id":26576,"date":"2025-10-13T12:33:25","date_gmt":"2025-10-13T10:33:25","guid":{"rendered":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-10-13\/cmo-umfrage-enthuellt-zentrale-herausforderungen-im-marketing\/"},"modified":"2025-10-13T12:33:25","modified_gmt":"2025-10-13T10:33:25","slug":"cmo-umfrage-enthuellt-zentrale-herausforderungen-im-marketing","status":"publish","type":"post","link":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-10-13\/cmo-umfrage-enthuellt-zentrale-herausforderungen-im-marketing\/","title":{"rendered":"CMO-Umfrage enth\u00fcllt zentrale Herausforderungen im Marketing"},"content":{"rendered":"
\"logo-vor9\"
Quelle: zvg<\/figcaption><\/figure>\n

Was besch\u00e4ftigt die Marketingverantwortlichen aktuell am meisten? Eine von HORIZONT durchgef\u00fchrte Befragung unter Chief Marketing Officers und Partnern des Awards \u00abCMO of the Year\u00bb liefert aufschlussreiche Erkenntnisse zu den zentralen Herausforderungen der Branche.<\/p>\n

Die Studie gewinnt besondere Relevanz vor dem Hintergrund der sich stetig wandelnden Marketinglandschaft. Die Ergebnisse zeigen auf, mit welchen Themen sich die Marketing-F\u00fchrungskr\u00e4fte derzeit auseinandersetzen m\u00fcssen und welche Priorit\u00e4ten sie f\u00fcr ihre strategische Ausrichtung setzen.<\/p>\n

Die Umfrage ist Teil der kontinuierlichen Branchenbeobachtung von HORIZONT und leistet einen wichtigen Beitrag zum Verst\u00e4ndnis aktueller Entwicklungen im Marketing-Sektor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eine aktuelle HORIZONT-Umfrage unter Chief Marketing Officers und Partnern des \u00abCMO of the Year\u00bb-Awards gibt Einblick in die gr\u00f6ssten Herausforderungen f\u00fcr Marketingentscheider:innen.<\/p>\n","protected":false},"author":3231,"featured_media":26564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-26576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nCMO-Umfrage enth\u00fcllt zentrale Herausforderungen im Marketing - autoeditor.fachbau.ch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-10-13\/cmo-umfrage-enthuellt-zentrale-herausforderungen-im-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CMO-Umfrage enth\u00fcllt zentrale Herausforderungen im Marketing - 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