{"id":26630,"date":"2025-10-13T12:37:17","date_gmt":"2025-10-13T10:37:17","guid":{"rendered":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-10-13\/olymp-manager-heiko-ihben-spricht-am-tw-brand-management-summit-2025\/"},"modified":"2025-10-13T12:37:17","modified_gmt":"2025-10-13T10:37:17","slug":"olymp-manager-heiko-ihben-spricht-am-tw-brand-management-summit-2025","status":"publish","type":"post","link":"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-10-13\/olymp-manager-heiko-ihben-spricht-am-tw-brand-management-summit-2025\/","title":{"rendered":"Olymp-Manager Heiko Ihben spricht am TW Brand Management Summit 2025"},"content":{"rendered":"<figure><img decoding=\"async\" src=\"https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/10\/4a494142-3f1b-47e4-b820-1237275146d5.png\" alt=\"Text, Font\"><figcaption>Quelle: zvg<\/figcaption><\/figure>\n<p>Globalisierung, wachsender Wettbewerb und ver\u00e4nderte Konsumgewohnheiten stellen Marken vor neue Herausforderungen. Beim TW Brand Management Summit 2025 steht die Frage im Zentrum, wie Unternehmen ihre Markenidentit\u00e4t international erfolgreich aufbauen und dabei authentisch bleiben k\u00f6nnen.<\/p>\n<p>Einen spannenden Einblick in diese Thematik verspricht der Vortrag von Heiko Ihben, Chief Brand Officer bei Olymp. In seiner Case Study \u00abEmotional Branding for a Global Audience\u00bb zeigt er auf, wie Olymp seine Marke weltweit positioniert und weiterentwickelt.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/10\/7724f464-ba59-4fbb-aa44-ad2700aaa523.png\" alt=\"Text, Font\"><figcaption>Quelle: zvg<\/figcaption><\/figure>\n<p>Der TW Brand Management Summit bringt am 22. Oktober 2025 Entscheidungstr\u00e4ger:innen aus den Bereichen Fashion, Lifestyle und Handel in D\u00fcsseldorf zusammen. Die Veranstaltung bietet exklusive Insights, Best Practices und Strategien zu Themen wie Re-Branding und Community Building.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/autoeditor.fachbau.ch\/wp-content\/uploads\/2025\/10\/f135644b-c5a2-4271-8fe3-214a5232883f.png\" alt=\"f135644b-c5a2-4271-8fe3-214a5232883f\"><figcaption>Quelle: zvg<\/figcaption><\/figure>\n<p>Der Summit findet im Place to be Forty Four in D\u00fcsseldorf statt. Interessierte Unternehmen, die als Partner oder Aussteller teilnehmen m\u00f6chten, k\u00f6nnen sich an Kirsten Elsen (kirsten.elsen@dfvcg.de, Tel: +49 69 7595 3045) wenden. F\u00fcr Programmanfragen steht Larina Harbusch (larina.harbusch@dfvcg.de, Tel: +49 69 7595 3218) zur Verf\u00fcgung.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wie l\u00e4sst sich eine starke Markenidentit\u00e4t international erlebbar machen und gleichzeitig lokal nahbar bleiben? Am TW Brand Management Summit 2025 gibt Heiko Ihben, Chief Brand Officer bei Olymp, exklusive Einblicke in die globale Markenpositionierung des Unternehmens.<\/p>\n","protected":false},"author":3231,"featured_media":26625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_metadesc":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-26630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Olymp-Manager Heiko Ihben spricht am TW Brand Management Summit 2025 - autoeditor.fachbau.ch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/autoeditor.fachbau.ch\/de\/intelligent-bauen\/2025-10-13\/olymp-manager-heiko-ihben-spricht-am-tw-brand-management-summit-2025\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Olymp-Manager Heiko Ihben spricht am TW Brand Management Summit 2025 - autoeditor.fachbau.ch\" \/>\n<meta property=\"og:description\" content=\"Wie l\u00e4sst sich eine starke Markenidentit\u00e4t international erlebbar machen und gleichzeitig lokal nahbar bleiben? 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